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Pregled bibliografske jedinice broj: 872609

Ideology and The Meme: Analyst as Actor


Petković, Krešimir
Ideology and The Meme: Analyst as Actor // 6th Postgraduate spring school on Comparative Media Systems: Media Policy and Regulation & Agents of Power International Conference
Dubrovnik, Hrvatska, 2017. (predavanje, pp prezentacija, znanstveni)


Naslov
Ideology and The Meme: Analyst as Actor

Autori
Petković, Krešimir

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, pp prezentacija, znanstveni

Skup
6th Postgraduate spring school on Comparative Media Systems: Media Policy and Regulation & Agents of Power International Conference

Mjesto i datum
Dubrovnik, Hrvatska, 24-28. 4. 2017.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Neobjavljeni rad

Ključne riječi
Image, concept, ideology, meme, analyst

Sažetak
I have discussed the role of interpretive policy analyst as an actor in the manipulative mediated world of ideological communication, new technologies and communication practices. The presentation brought together critical discourse analysis and the problem of ideological categorization of political discourses influencing public policy. I began by referring to Olga Freidenberg's Picture and Concept, a forgotten gem of Soviet classical philology, in order to acquire a critical philosophical backing for my argumentation. I then discussed the problem of ideological labels of Left and Right referring to Almond’s schools and sects in political science and to cognitive linguistics (Lakoff), and tested them against the evolution of meaning of these labels on various examples of contemporary political manipulation using the memes. After this “deconstructive” attempt to make some sense of these labels, I normatively sketched the role of the analyst as a responsible actor using critical discourse analysis as a tool for policy analysis in the world of transforming media systems and evolving ideological divides.

Izvorni jezik
Engleski

Znanstvena područja
Politologija, Informacijske i komunikacijske znanosti



POVEZANOST RADA


Ustanove
Fakultet političkih znanosti, Zagreb

Autor s matičnim brojem:
Krešimir Petković, (277204)