engleski

Ideology and The Meme: Analyst as Actor

I have discussed the role of interpretive policy analyst as an actor in the manipulative mediated world of ideological communication, new technologies and communication practices. The presentation brought together critical discourse analysis and the problem of ideological categorization of political discourses influencing public policy. I began by referring to Olga Freidenberg's Picture and Concept, a forgotten gem of Soviet classical philology, in order to acquire a critical philosophical backing for my argumentation. I then discussed the problem of ideological labels of Left and Right referring to Almond’s schools and sects in political science and to cognitive linguistics (Lakoff), and tested them against the evolution of meaning of these labels on various examples of contemporary political manipulation using the memes. After this “deconstructive” attempt to make some sense of these labels, I normatively sketched the role of the analyst as a responsible actor using critical discourse analysis as a tool for policy analysis in the world of transforming media systems and evolving ideological divides.

Image ; concept ; ideology ; meme ; analyst

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