AN INSIGHT INTO LOYALTY PROGRAMS IN CROATIA (CROSBI ID 646572)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Bačelić Grgić, Ivona ; Škrobot Petra
engleski
AN INSIGHT INTO LOYALTY PROGRAMS IN CROATIA
The economic crisis which began in 2008, led to the change of the habits in consumer behaviour. There are also some other important issues which had an influence on changing consumer behaviour such as increased competition between retailers, increased competition between producers, higher diversity of products and products brands. Consumers are increasingly looking for so-called “value for money”. Contemporary retailers have to deal with the fact that today´s consumers are not strongly loyal to them, to their private labels or specific product brands. They are trying to deal with this fact by applying different types of loyalty programs in their businesses. In order to previously mentioned, this paper first of all will give a theoretical framework of loyalty and loyalty programmes in retail. Further, paper will analyse the consumers behaviour by focusing on loyalty and loyalty programmes applied by the most successful Croatian retailers. Top 10 loyalty programs in Croatia will be outlined and some indicators will be shown.
consumers, retail, retailers, loyalty, loyalty programs, Croatia
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Podaci o prilogu
(197)-(205).
2016.
objavljeno
Podaci o matičnoj publikaciji
TRADE PERSPECTIVES 2016: Safety, security, privacy and loyalty
Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK)
978-953-346-033-8
Podaci o skupu
TRADE PERSPECTIVES 2016 Safety, security, privacy and loyalty
ostalo
23.11.2016-24.11.2016
Zagreb, Hrvatska