Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi !

AN INSIGHT INTO LOYALTY PROGRAMS IN CROATIA (CROSBI ID 646572)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Bačelić Grgić, Ivona ; Škrobot Petra AN INSIGHT INTO LOYALTY PROGRAMS IN CROATIA // TRADE PERSPECTIVES 2016: Safety, security, privacy and loyalty / Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka (ur.). Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK), 2016. str. (197)-(205)

Podaci o odgovornosti

Bačelić Grgić, Ivona ; Škrobot Petra

engleski

AN INSIGHT INTO LOYALTY PROGRAMS IN CROATIA

The economic crisis which began in 2008, led to the change of the habits in consumer behaviour. There are also some other important issues which had an influence on changing consumer behaviour such as increased competition between retailers, increased competition between producers, higher diversity of products and products brands. Consumers are increasingly looking for so-called “value for money”. Contemporary retailers have to deal with the fact that today´s consumers are not strongly loyal to them, to their private labels or specific product brands. They are trying to deal with this fact by applying different types of loyalty programs in their businesses. In order to previously mentioned, this paper first of all will give a theoretical framework of loyalty and loyalty programmes in retail. Further, paper will analyse the consumers behaviour by focusing on loyalty and loyalty programmes applied by the most successful Croatian retailers. Top 10 loyalty programs in Croatia will be outlined and some indicators will be shown.

consumers, retail, retailers, loyalty, loyalty programs, Croatia

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o prilogu

(197)-(205).

2016.

objavljeno

Podaci o matičnoj publikaciji

TRADE PERSPECTIVES 2016: Safety, security, privacy and loyalty

Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka

Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK)

978-953-346-033-8

Podaci o skupu

TRADE PERSPECTIVES 2016 Safety, security, privacy and loyalty

ostalo

23.11.2016-24.11.2016

Zagreb, Hrvatska

Povezanost rada

Ekonomija

Poveznice