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Pregled bibliografske jedinice broj: 869016

Web analytics as support to tourism development strategy


Križan, Anja; Garbin Praničević, Daniela
Web analytics as support to tourism development strategy // The 11th International Conference:“Challenges of Europe” - Book (CD) of Abstarcts
Hvar, Hrvatska: University of Split, Faculty of Economics, 2015. str. 1-7 (predavanje, međunarodna recenzija, sažetak, znanstveni)


Naslov
Web analytics as support to tourism development strategy

Autori
Križan, Anja ; Garbin Praničević, Daniela

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
The 11th International Conference:“Challenges of Europe” - Book (CD) of Abstarcts / - : University of Split, Faculty of Economics, 2015, 1-7

Skup
The 11th International Conference:Challenges of Europe:Growth, Competitiveness and Inequality

Mjesto i datum
Hvar, Hrvatska, 27-29.05.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Web analytics, tourism strategy, Google Analytics, online advertising, conversions

Sažetak
Web analytics is a tool that provides a significant number of accurate data that after process of analyzing may offer core information for creating new tourism strategies on supply side in accordance with current tourism trends and preferences on demand side. While internal statistics guest data available by local tourist boards indicate past and present data, the web analytics provides information necessary to spot the market opportunities and accordingly direct future tourism management activities. The overview of web analytics tools facilities, introduced in this paper, can represent a research design for future empirical studies and researches focused on assessment the level of web analytics tool recognition and its appliance among local tourism company, as well as on the global level.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Split

Autor s matičnim brojem:
Daniela Garbin Praničević, (267124)