engleski

Croatian Y Generation Workforce: Big Business Expectations

Today’s organisations are characterised by a multi-generational workforce. For the first time in history, four different generations are working together – Traditionalists, Baby Boomers and members of Generation X and Generation Y. Due to different characteristics of each generation, organisations are faced with the challenge of generating jobs for each generation and harmonising their joint work. Special boldness is characteristic of Generation Y, the so-called Millennials, which binds certain stereotypes about the way they behave and their expectations of the workplace. As the youngest generation of the potential workforce, Generation Y is shaped by great technological changes and hence they are more flexible than previous generations. Therefore this paper focuses on defining Generation Y, the current potential young workforce and its attitudes toward workplace, so in the study we used secondary data by Deloitte. Also, primary research was conducted on a sample of 250 younger respondents (Generation Y) about attitudes toward workplace in order to compare the results with secondary data, and to identify and describe the ideal workplace of Generation Y. The purpose of this paper is to determine the anticipation of Generation Y that organisations focus on profit and that the assumption that the most important motivating factors are material ones. Generation Y attaches importance to ethical principles believing that work experience is the biggest limiting factor for their employment. At the same time, they expect business freedom, flexibility and balance of work and private life. Much is expected from this “Digital Generation”, but a contemporary environment has formed them in a way that, although they are realistic, they expect a lot from the workplace.

attitudes toward workplace, Generation Y, organisation, workforce

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