The Requirements and Opportunities for Promotion of Croatian Health Tourism (CROSBI ID 646097)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Kruljac, Vedran ; Skoko, Božo
engleski
The Requirements and Opportunities for Promotion of Croatian Health Tourism
The paper deals with the possibilities of improving the supply and promotion of health tourism in Croatia. By analyzing the goals and procedures set forth in the Action Plan for the Development of Health Tourism in the Republic of Croatia and the activities undertaken to this end so far and considering the recent achievements of the countries with the most propulsive approach to and results in the promotion of the treatment of foreign patients, this work identifies the key barriers to the development of Croatia's health tourism and Croatia as a destination that has all the possibilities to include in its rich tourism supply the health care services for foreign citizens and establish itself permanently in the international market. The suggestions for resolving the identified deficiencies, order of actions, descriptions of activities, coordination of responsibilities and the suggestion for a different approach to promotion made in this paper draw upon the Action Plan and are accompanied by concrete international examples the implementation of which should guarantee the exploitability of the rich natural, material and human resources of the Republic of Croatia in order to contribute to the global health tourism supply and visible changes on the economic map of this part of Europe and beyond.
Croatia, health tourism, media, promotion, public relations
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Podaci o prilogu
193-202.
2016.
objavljeno
Podaci o matičnoj publikaciji
Varaždin: VADEA ; Sveučilište Sjever
1849-7535
Podaci o skupu
13th International Scientific Conference on Economic and Social Development
ostalo
14.04.2016-16.04.2016
Barcelona, Španjolska