How to unlearn and change – that is the question! (CROSBI ID 237344)
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Rupčić, Nataša
engleski
How to unlearn and change – that is the question!
Intense dynamics in internal and external environment poses a great challenge to modern managers. They are continuously stimulated to make changes. Introducing change means that the current system is destabilized, new approaches are tested and the new desired state is established. The most difficult aspects of every change initiative are: raising awareness that change is necessary ; and convincing organizational members to change their behavioral routines. To succeed, change initiatives require both learning and unlearning. Unless organizational members engage in both processes simultaneously, the project of introducing change is likely to fail. However, unlearning is difficult and somewhat controversial.
Unlearning, change, continual metamorphosis, awareness
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