Communicating CSR: a selective “empirical review” of theories and methods. Work in progress (CROSBI ID 645044)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Gandolfo, Alessandro ; Tuan, Annamaria ; Corciolani, Matteo ; Dalli, Daniele
engleski
Communicating CSR: a selective “empirical review” of theories and methods. Work in progress
In this paper we provide an empirical analysis of the literature about Corporate Social Responsibility Communication (CSRC). Given the increasing amount of research related to this topic, a diverse set of theories, methods, and empirical findings coexist in the literature. Therefore, we have collected and analyzed CSRC papers in order to highlight which theoretical and methodological approaches have been used by scholars in the field, when dealing with empirical research. We believe that it is necessary to sum up this amount of research with the purpose of deriving insights about the current status of research and its possible future developments.
Corporate Social Responsibility (CSR), communication, analysis of textual data
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Podaci o prilogu
1-8.
2016.
objavljeno
Podaci o matičnoj publikaciji
Marketing & retail nei mercati che cambiano
Società Italiana di Marketing
Parma: Società Italiana di Marketing
978-88-907662-6-8
Podaci o skupu
XIII Convegno annuale della Società Italiana Marketing: Marketing & Retail nei mercati che cambiano
ostalo
20.10.2016-21.10.2016
Frosinone, Italija; Cassino, Italija