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Development of a marketing strategy for German minority in Croatia


Leko Šimić, Mirna; Trischler, Renata
Development of a marketing strategy for German minority in Croatia // Best Practices in Social and Public Marketing. Improving Quality of Life / Alves, Helena ; Vazquez, Jose Luis (ur.).
Dordrecht: Springer, 2013. str. 103-118


Naslov
Development of a marketing strategy for German minority in Croatia

Autori
Leko Šimić, Mirna ; Trischler, Renata

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, ostalo

Knjiga
Best Practices in Social and Public Marketing. Improving Quality of Life

Urednik/ci
Alves, Helena ; Vazquez, Jose Luis

Izdavač
Springer

Grad
Dordrecht

Godina
2013

Raspon stranica
103-118

ISBN
978-94-007-5877-3

Ključne riječi
German national minority, Croatia, marketing strategy, nonprofit marketing
(German national minority, Croatia, marketing strategy, nonprofit marketin)

Sažetak
This research presents analysis of the existing marketing strategy of the German national minority association in Croatia, presents the research on the existing and potential customers/beneficiaries of the association and suggests the improvement of the marketing strateg<y for the association.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Osijek

Citiraj ovu publikaciju

Leko Šimić, Mirna; Trischler, Renata
Development of a marketing strategy for German minority in Croatia // Best Practices in Social and Public Marketing. Improving Quality of Life / Alves, Helena ; Vazquez, Jose Luis (ur.).
Dordrecht: Springer, 2013. str. 103-118
Leko Šimić, M. & Trischler, R. (2013) Development of a marketing strategy for German minority in Croatia. U: Alves, H. & Vazquez, J. (ur.) Best Practices in Social and Public Marketing. Improving Quality of Life. Dordrecht, Springer, str. 103-118.
@inbook{inbook, year = {2013}, pages = {103-118}, keywords = {German national minority, Croatia, marketing strategy, nonprofit marketin}, isbn = {978-94-007-5877-3}, title = {Development of a marketing strategy for German minority in Croatia}, keyword = {German national minority, Croatia, marketing strategy, nonprofit marketin}, publisher = {Springer}, publisherplace = {Dordrecht} }