Development of a marketing strategy for German minority in Croatia (CROSBI ID 58012)
Prilog u knjizi | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Leko Šimić, Mirna ; Trischler, Renata
engleski
Development of a marketing strategy for German minority in Croatia
this research presents analysis of the existing marketing strategy of the German national minority association in Croatia, presents the research on the existing and potential customers/beneficiaries of the association and suggests the improvement of the marketing strateg<y for the association.
German national minority ; Croatia ; marketing strategy ; nonprofit marketing
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Podaci o prilogu
103-118.
objavljeno
Podaci o knjizi
Best Practices in Social and Public Marketing : Improving Quality of Life
Alves, Helena ; Vazquez, Jose Luis
Dordrecht: Springer
2013.
978-94-007-5877-3