engleski

Design and Visual Culture Education at Technical Universities

Creating and producing physical and virtual objects is more than applying technical aspects of innovation and creation. Objects should be designed having in mind both technical knowledge and design principles (a combination of technical skills, expertise from social research, insights from the humanities plus the affiliation of creativity techniques). The final results of technical process are not merely things with functional properties but objects that bring added value, “speak” to the user and create an emotional bond as “interface” [1]. The communication chain would be impossible without this dimension. Most technical universities in Croatia seem to be neglecting the relationship between the two fields, and the importance of having design focused syllabi, not yet taking on “design as a cognitive theory” [2]. In this respect, the introduction and development of educational content covering basic design principles to a technical university is crucial. This interdisciplinary approach has proven to be successful in most innovative learning places, such as MIT Media Lab and Aalto University. Following this concept, two new subjects were introduced at Zagreb University of Applied Sciences and both are based on social sciences and humanities in relation to design.

visual culture, design, interdisciplinary education, technical sciences

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