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Social Supermarkets as the New Dimension of CSR and Their Contribution to Sustainable Development

The aim of the paper is to align social supermarkets (SSMs) to the theory of Corporate Social Responsibility (CSR) and sustainable development (SD). To achieve this goal the literature review on CSR, SD and SSMs is made as well as some research on social supermarkets development in Croatia are carried out. Generally it is a conceptual article, but it also presents some results of primary research. It is shown that CSR, analysed from the perspective of stakeholders theory, fits very well to the concept of sustainable development. Moreover, social supermarkets, due to their operation, express a form of CSR practice and make contribution to sustainable development by fighting with poverty. Besides theoretical insight, the article includes some practical illustrations of social supermarkets operation gathered throughout in-field research of three social supermarkets operating in Eastern Slavonia, Croatia.

social supermarkets, social innovation, CSR, sustainable development

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