Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 855901

Online reputation and tourism destination competitiveness – conceptual model development and pilot testing


Dorčić, Jelena; Komšić, Jelena
Online reputation and tourism destination competitiveness – conceptual model development and pilot testing // Information and Communication Technologies in Tourism 2017, Proceedings of the International Conference in Rome, Italy, January 24-26 / Schegg, Roland ; Stangl, Brigitte (ur.).
Cham, Switzerland: Springer International Publishing AG, 2017. str. 545-558 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


CROSBI ID: 855901 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Online reputation and tourism destination competitiveness – conceptual model development and pilot testing

Autori
Dorčić, Jelena ; Komšić, Jelena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Information and Communication Technologies in Tourism 2017, Proceedings of the International Conference in Rome, Italy, January 24-26 / Schegg, Roland ; Stangl, Brigitte - Cham, Switzerland : Springer International Publishing AG, 2017, 545-558

ISBN
978-3-319-51167-2

Skup
ENTER2017 eTourism Conference

Mjesto i datum
Rim, Italija, 24-26.01.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
online reputation, tourism destination competitiveness, social media, reliability analysis

Sažetak
Travellers use social media in all phases of travel planning. Previous research confirmed that people trust online reviews more than other sources of information. Building good online reputation is necessary for tourist destinations in order to be competitive. The purpose of this study is to provide a conceptual model for measuring the relationship between online reputation and tourism destination competitiveness and to present the results of the pilot study. The main objective of this study is to validate the studied constructs, the related questions and used scales. Descriptive statistics and reliability analysis was performed on a sample of 130 respondents. The total Cronbach’s alpha was .915 indicating a very high degree of internal consistency. The paper contributes to the existing literature by providing theoretical evidence of relationship between online reputation and tourism destination competitiveness and testing existing measurement scales on small tourism destination.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Profili:

Avatar Url Jelena Mušanović (autor)

Avatar Url Jelena Dorčić (autor)

Citiraj ovu publikaciju

Dorčić, Jelena; Komšić, Jelena
Online reputation and tourism destination competitiveness – conceptual model development and pilot testing // Information and Communication Technologies in Tourism 2017, Proceedings of the International Conference in Rome, Italy, January 24-26 / Schegg, Roland ; Stangl, Brigitte (ur.).
Cham, Switzerland: Springer International Publishing AG, 2017. str. 545-558 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Dorčić, J. & Komšić, J. (2017) Online reputation and tourism destination competitiveness – conceptual model development and pilot testing. U: Schegg, R. & Stangl, B. (ur.)Information and Communication Technologies in Tourism 2017, Proceedings of the International Conference in Rome, Italy, January 24-26.
@article{article, year = {2017}, pages = {545-558}, keywords = {online reputation, tourism destination competitiveness, social media, reliability analysis}, isbn = {978-3-319-51167-2}, title = {Online reputation and tourism destination competitiveness – conceptual model development and pilot testing}, keyword = {online reputation, tourism destination competitiveness, social media, reliability analysis}, publisher = {Springer International Publishing AG}, publisherplace = {Rim, Italija} }




Contrast
Increase Font
Decrease Font
Dyslexic Font