engleski

Effectiveness of Education Processes in Tourism and Hospitality in the Republic of Croatia

Education of personnel and their professional development comprise the most important factor that both directly and indirectly reflects the competitiveness of a tourism product. On the tourism market the Republic of Croatia has been recognized as a destination that can develop its potentials, and following the accession to the EU additional efforts need to be invested in strengthening competitiveness, promoting both existing and new resources, services, and products. Education, professional development and practical classes must constitute a permanently programme-directed activity towards the actual objectives of secondary and higher education institutions and hotel companies. Current trends in the hospitality and tourism sector demand continuous investment in education and programmes that will help to raise the quality of services provided in the hospitality and tourism industry. Investment in its personnel is inevitable for a tourism company striving to meet the guests’ needs since it thereby educates them to provide additional satisfaction to customers. Moreover, satisfied personnel will demonstrate their satisfaction in contact with guests, thus presenting an organization culture that will ultimately affect the guests’ satisfaction

education ; tourism ; hospitality ; personnel ; staff

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