Napredna pretraga

Pregled bibliografske jedinice broj: 855225

Promotion activities of wood industry in Slovania and in Croatia


Dušak, Marko; Jelačić, Denis; Moro, Maja; Pirc Barčić, Andreja; Oblak, Leon
Promotion activities of wood industry in Slovania and in Croatia // Acta silvae et ligni, 2016 (2016), 109; 37-45 doi:10.20315/ASetL.109.3 (podatak o recenziji nije dostupan, članak, znanstveni)


Naslov
Promotion activities of wood industry in Slovania and in Croatia

Autori
Dušak, Marko ; Jelačić, Denis ; Moro, Maja ; Pirc Barčić, Andreja ; Oblak, Leon

Izvornik
Acta silvae et ligni (2335-3112) 2016 (2016), 109; 37-45

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Wood industry ; promotion activities ; media coverage ; promotion investments

Sažetak
Wood industry is among the most important industrial sectors in Slovenia and Croatia. In both countries wood sector is a part of the national strategy plans and one of the industrial branches considered national economy boosters. But media coverage of wood industry and furniture manufacturing in Slovenia, as well as in Croatia, is far behind the promotion enjoyed by other industrial branches. This paper will give the current situation in promotional activities of wood sector in Slovenian and Croatian media and demonstrate the existing differences among given countries. Also, it will present some ideas on improving this situation according to media share of other highly profiled industrial branches in some southeastern European countries.

Izvorni jezik
Engleski

Znanstvena područja
Drvna tehnologija



POVEZANOST RADA


Projekt / tema
068-0683446-3510 - Adaptivno upravljanje procesima u proizvodnji proizvoda od drva (Denis Jelačić, )
068-0683446-3512 - Modeli povećanja konkurentnosti u izvozu finalnih proizvoda od drva (Darko Motik, )

Ustanove
Šumarski fakultet, Zagreb

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Emerging Sources Citation Index (ESCI)


Uključenost u ostale bibliografske baze podataka:


  • CAB Abstracts


Citati