engleski

The Interest of the Target Groups in the New Study Program Sustainable Agritourism

The Croatian Qualifications Framework (CROQF) is a reform instrument for regulating the system of qualifications through qualifications standards based on learning outcomes and following the needs of the labour market, individuals and the society. The project: The Dvelepment of a New Study Program Sustainable Agritourism Trough CROQF, besides implementing CROQF, examine also the interest of target groups in the new study program. Thus, the aim of this research was to: i) determine the relative number of students interested in studying sustainable agritourism, ii) identify the marketing methods for the new study program, and iii) to identify key elements for the study program organization. The instrument for collecting primary data was on-site and on-line self administered questionnaire. Data were collected in two types of educational institutions, high schools and college education institutions. Data were analysed using descriptive statistics and independent samples t-test. The results showed that relatively high proportion of high school and college students are interested in studying the new study program, which could offer also courses in English, Italian or German. The marketing strategy for the new study program includes Internet marketing, direct marketing and promotion. Overall, the results showed the direction in which the new study program, Sustainable Agritourism, and the Polytechnic of Rijeka would need to develop and what should be improved.

new study program ; sustainable agritourism ; study interest ; marketing strategy

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