engleski

Marketing Challengess in New Economy

Many researchers and practitioners believe that in the mid 1990s began a new era of economic and social development - New Economy. Proponents of the new economy point to globalization and computerization as key factors that transform a modern society and economy from industrial to information based. These changes affect the development of marketing as an important business philosophy and management process. The Congress Proceedings contains a variety of papers that deal with the challenges that period of the New Economy has for marketing and various marketing areas such Consumer Behaviour, Marketing mix etc..

New Economy; Marketing; Marketing management

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