engleski

Factors affecting the expenditure of domestic and foreign tourists - the evidence from Rijeka and Opatija, Croatia

The purpose of this research was to analyse tourist expenditure determinants using a survey of domestic and foreign tourists visiting Rijeka and the Opatija Riviera during summer 2014. This study had two aims. The first was to investigate the differences, if any, between domestic and foreign tourist expenditures (both daily expenditure and total expenditure during the whole stay). The other aim was to determine the impact of a set of relevant control variables on daily tourist expenditure in the destination, separately for domestic and foreign tourists. Tourist characteristics and trip-related variables are used to identify the determinants of expenditures. In addition, tourist satisfaction levels were included in the models as explanatory variables. Descriptive statistical analysis was performed on the socioeconomic, demographic, travel and attitudes-related variables to obtain frequencies. Simple linear regression was performed to test for statistically significant differences between domestic and foreign tourist expenditures. Furthermore, multiple regression analyses were carried out separately on domestic and foreign respondents to determine what factors affect their respective expenditure. The findings provide evidence of the differences in expenditure between domestic and foreign tourists as well as the existence of different determinants of their daily expenditure levels. The study provides valuable information for tourism management since it reveals the type of tourists that have a higher economic impact on a destination. Research results could serve as guidelines for modifying tourism management and marketing policies, strategies and plans in order to attract the most interesting type of tourists and ensure their repeat visits.

tourist expenditure ; expenditure determinants ; domestic and foreign expenditures

nije evidentirano