engleski

Impact of „Funky Economics“ with Emphasis on Tourism

Global changes which had affected production, engineering, technology, and social institutions resulted in changes of the old social values. These changes resulted in creation of a new type of world economics, in which an individual seems lost and hopeless and finds it even harder to find his place. The rich become richer, and the poor even poorer. In response to such state of affairs, some globally renowned economic experts try to provide new outlooks on global economics. One of the new points of view and methods of operation within national and international economics is “funky economics”. The term “funky economics” relates to several English words, such as unexpected, abnormal, disturbed, etc. This new term was presented in the international economic practice by two Swedish academics, Jonas Ridderstrale and Kjell Nordstrom, who are professors of economics at Swedish faculties. They presented the thesis on the new “funky economics” or “funky business”. It is no accident that new schools of thought on economics originate from Sweden. Sweden is one of the most developed countries, and the Swedes have developed the best global development concepts of common society, social welfare, co-existence and acceptance of contemporary social relations. Some forms of funky economics were used before, in tourism of the most developed countries, in which tourists were influenced through emotions and imagination. Nature has provided human beings with the ability to react by emotions, and logic in decision making is used only after the first reaction. According to predictions of “funky economists”, each future business activity should begin by spiritual activities, continue through evaluation, and end in information system activities. All these parametres are equally valued in tourism, where constant changes and innovations are necessary in order to satisfy the needs, desires and hopes of tourists, and to beat the competition.

Funky economics ; Origin ; Development ; Effect on tourism

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