Corporate Social Responsibility and Sustainable Development: The Review of Marketing Implications ın Tourism and Hospitality (CROSBI ID 642612)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Ariwa, Ezendu ; Andrlić, Berislav ; Ekwa, Hope
engleski
Corporate Social Responsibility and Sustainable Development: The Review of Marketing Implications ın Tourism and Hospitality
In the past few decades tourism industry has been faced with the challenges of destination images. Much emphasis has been placed on destination positive image due to the important role it places in tourist behaviour towards choosing a destination for holiday. This study aims to investigate the perceptions of tourists about Nigeria as a leisure tourism destination. The outcome of the study shows that Nigeria has a lot of attractions that can support successful leisure tourism, but lack a strong and positive image that can act as a pull factor for its tourism demand.
marketing; tourism; destination; development
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Podaci o prilogu
11-26.
2016.
objavljeno
Podaci o matičnoj publikaciji
PROCEEDINGS: 5th Eurasian Multidisciplinary Forum
Tbilisi: European Scientific Institute ESI
978-608-4642-53-4
Podaci o skupu
5th Eurasian Multidisciplinary Forum
predavanje
27.10.2016-28.10.2016
Gruzija