engleski

Anatomy of tourism development sustainability: the case of the city of Split

By accepting the fact that there are many different approaches to sustainable development this paper aims to investigate, using a particular case study, whether tourism development model of the city of Split, Croatia, a well-known tourist destination, is based on the principles of sustainability, thus proving its orientation to quality assurance. The authors have analyzed this model from all the three aspects of sustainability, i.e. economic, environmental and the social one. For the purpose of a deeper investigation of this matter, desk research has been conducted consulting a substantial amount of sources. The paper is structured as follows: after a brief overview of the concept of sustainable tourism development from the three main sustainable development aspects, the question of co- habitation of sustainability, quality and competitiveness of a tourist destination is raised. The main part of the study attempts to draw the three main aspects of sustainability together by blending the theoretical issues with the practical experience from the case study. Alongside with highlighting basic developmental issues, proposals of tourism management mechanisms in the city of Split are offered with the aim of making it more sustainable and hence, fostering its long-run quality.

destination; sustainability; quality; city of Split

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