engleski

Visual Culture and New Media: New Realities in New Images?

This paper questions in what way new media influence image and text transformations and their communicative identity. The relation between images and texts in the digital age of new media has been changed due to the process of immersion of virtual reality. Visual culture is now experimenting with different communication channels, using new media manipulation to shape new possibilities of reality or realities. New realities create new visual experiences and produce fragments of digital images. The multiplication of images and texts in images results in a different way of understanding visual culture in general. Understanding new media and the process of intermediality gives us a new perspective of image-text relation. Is it possible to revive the power of images and texts in the age of new media simulation? Moreover, new media constantly re-explore the true meaning of both images and texts, as well as new time-space categories linked to reality. The visual construction of culture now consists of different layers of new media communication which need to be decoded if one wants to comprehend the new visual reality and its symbolic meaning. Images and texts are now significantly different, always in function of media, never revealing what is their logic. Understanding the new communication of visual culture today not only explains the new tools being used in a complex system, but also the way in which communication creates new artificial realities.

New media; image; text; communication; visual culture; reality; intermediality

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