engleski

THE IMPACTS AND EFFECTS THAT CURRENCY EXCHANGE RATES HAVE ON FOREIGN TOURISTS´ PERCEPTION OF THE QUALITY IN HOSPITALITY INDUSTRY ; CASE CROATIA

This research paper explores the impacts and effects that currency exchange rates have on tourists’ perception of quality in tourism industry. By realizing the importance of tourism in Croatia, this study discovers the habits and behaviours of foreign tourists when exchanging currency. A survey was conducted on foreign tourists focusing on discovering their habits when visiting Croatia. The conducted research results shown trend: travellers are slightly underestimating the advantage of exchanging the currency before the vacation in their domestic country although the advantages of this approach includes saving money through obtaining more favourable exchange rate. The outcome suggests that international travellers have quite basic or even low knowledge of financial literacy and benefits of using it in daily life no matter if they travel for leisure or business purpose, but the quality of exchange rate service influences overall satisfaction level of foreign tourist.

currency exchange rates; quality in tourism industry; foreign tourists; financial literacy; purchasing power

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