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Pregled bibliografske jedinice broj: 843344

Fundraising in the context of nonprofit strategic marketing: Toward a conceptual model


Najev Čačija, Ljiljana
Fundraising in the context of nonprofit strategic marketing: Toward a conceptual model // Management: Journal of Contemporary Management Issues, 18 (2013), 1; 137-155 (međunarodna recenzija, članak, znanstveni)


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Naslov
Fundraising in the context of nonprofit strategic marketing: Toward a conceptual model

Autori
Najev Čačija, Ljiljana

Izvornik
Management: Journal of Contemporary Management Issues (1331-0194) 18 (2013), 1; 137-155

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
marketing activities; nonprofit organization; fundraising

Sažetak
The aim of this paper is to present the conceptual basis for examining the effects of activities, performed within the ‘traditional’ nonprofit strategic marketing, on the fundraising success. A review of the existing theoretical and empirical studies in the field of fundraising is provided. Open questions in fundraising are addressed, with the special attention devoted to the identification of marketing activities that could ensure higher fundraising, as well as the overall performance of nonprofit organizations.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Split

Profili:

Avatar Url Ljiljana Najev Čačija (autor)

Citiraj ovu publikaciju

Najev Čačija, Ljiljana
Fundraising in the context of nonprofit strategic marketing: Toward a conceptual model // Management: Journal of Contemporary Management Issues, 18 (2013), 1; 137-155 (međunarodna recenzija, članak, znanstveni)
Najev Čačija, L. (2013) Fundraising in the context of nonprofit strategic marketing: Toward a conceptual model. Management: Journal of Contemporary Management Issues, 18 (1), 137-155.
@article{article, author = {Najev \v{C}a\v{c}ija, L.}, year = {2013}, pages = {137-155}, keywords = {marketing activities, nonprofit organization, fundraising}, journal = {Management: Journal of Contemporary Management Issues}, volume = {18}, number = {1}, issn = {1331-0194}, title = {Fundraising in the context of nonprofit strategic marketing: Toward a conceptual model}, keyword = {marketing activities, nonprofit organization, fundraising} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Emerging Sources Citation Index (ESCI)
  • Scopus
  • EconLit


Uključenost u ostale bibliografske baze podataka:


  • EconLit





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