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Pregled bibliografske jedinice broj: 843337

Preliminary empirical analysis of the relationship dynamics between marketing activities and fundraising success in nonprofit organizations


Najev Čačija, Ljiljana
Preliminary empirical analysis of the relationship dynamics between marketing activities and fundraising success in nonprofit organizations // Management: Journal of Contemporary Management Issues, 19 (2014), 2; 137-155 (međunarodna recenzija, članak, znanstveni)


CROSBI ID: 843337 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Preliminary empirical analysis of the relationship dynamics between marketing activities and fundraising success in nonprofit organizations

Autori
Najev Čačija, Ljiljana

Izvornik
Management: Journal of Contemporary Management Issues (1331-0194) 19 (2014), 2; 137-155

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
marketinške aktivnosti; uspješnost fundraisinga; neprofitni; sistem dinamika
(marketing activities; nonprofit; fundraising success; system dynamics)

Sažetak
In nonprofit sector, marketing activities and their impact on fundraising success are often not observed in a complex and dynamic context, due to the complexity of the sector itself. Fundraising success contributes significantly to the overall organizational success of a nonprofit organization. However, the fundraising itself should be based on a proper implementation of marketing activities, which justifies the efforts to create a model that will clarify relationship between the two.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Split

Profili:

Avatar Url Ljiljana Najev Čačija (autor)

Citiraj ovu publikaciju

Najev Čačija, Ljiljana
Preliminary empirical analysis of the relationship dynamics between marketing activities and fundraising success in nonprofit organizations // Management: Journal of Contemporary Management Issues, 19 (2014), 2; 137-155 (međunarodna recenzija, članak, znanstveni)
Najev Čačija, L. (2014) Preliminary empirical analysis of the relationship dynamics between marketing activities and fundraising success in nonprofit organizations. Management: Journal of Contemporary Management Issues, 19 (2), 137-155.
@article{article, author = {Najev \v{C}a\v{c}ija, L.}, year = {2014}, pages = {137-155}, keywords = {marketing activities, nonprofit, fundraising success, system dynamics}, journal = {Management: Journal of Contemporary Management Issues}, volume = {19}, number = {2}, issn = {1331-0194}, title = {Preliminary empirical analysis of the relationship dynamics between marketing activities and fundraising success in nonprofit organizations}, keyword = {marketing activities, nonprofit, fundraising success, system dynamics} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Emerging Sources Citation Index (ESCI)
  • Scopus
  • EconLit


Uključenost u ostale bibliografske baze podataka:


  • EconLit





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