engleski

Preliminary empirical analysis of the relationship dynamics between marketing activities and fundraising success in nonprofit organizations

In nonprofit sector, marketing activities and their impact on fundraising success are often not observed in a complex and dynamic context, due to the complexity of the sector itself. Fundraising success contributes significantly to the overall organizational success of a nonprofit organization. However, the fundraising itself should be based on a proper implementation of marketing activities, which justifies the efforts to create a model that will clarify relationship between the two.

marketing activities; nonprofit; fundraising success; system dynamics

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