engleski

Selective Forms of Tourism in the function of repositioning Croatian Tourist Product

Purpose: The purpose of this paper is to present how selective forms of tourism contribute in achieving competitiveness of a tourist offer on the tourist market. Methodology: the methodology of this paper is based on the analysis of previously published scientific papers in the field of selective forms of tourism which indicate positive results, respectively, how they contribute to the competitiveness of a destination. In order to present the state of Croatian offer, the authors did a comparison of the results of a longitudinal study TOMAS Summer Attitudes and Consumption in Croatia for years 2010 and 2014. Findings: the paper presents the state of offer of selective forms of tourism in Croatia, as well as a proposition of model for its further development. Contribution: contribution of this paper manifests in highlighting the necessity of understanding the importance of selective forms of tourism within a contemporary tourist offer, in achieving competitiveness on the tourist market.

Selective forms of tourism ; preferences of tourists ; tourist offer of Croatia

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