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Strategije i modeli formiranja cijena u sektoru usluga smještaja (CROSBI ID 640861)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Knežević, Goranka ; Gržinić, Jasmina ; Mizdraković, Vule ; Vukadinović ; Predrag Strategije i modeli formiranja cijena u sektoru usluga smještaja // konkurentnost turističke destinacije ; TOURISM DESTINATION COMPETITEVENESS / Milovan Stanišić (ur.). Beograd: Singidunum University, 2015. str. 110-114

Podaci o odgovornosti

Knežević, Goranka ; Gržinić, Jasmina ; Mizdraković, Vule ; Vukadinović ; Predrag

nije evidentirano

Strategije i modeli formiranja cijena u sektoru usluga smještaja

In this paper, we attempt to analyze strategies and perspectives in determining prices in the hotel and lodging industry. Unstable market conditions leading to frequent financial crises exert considerable impact on hotel business and pricing strategies applied by hotel managers. Such conditions require that hotel managers adjust room rates on a daily basis so as to comply with the market conditions, with flexibility being particularly important in setting up prices. Therefore, all companies in this sector must thoroughly investigate market conditions and set up an adequate pricing strategy in order not to cease its operations. This paper highlights the relevance of pricing strategies, their goals and the most widely used pricing methodologies by hotel managers. Bearing in mind the market conditions in Serbia, we advise hotel managers to use pricing methodology based on costs, demand and supply, and the specificity of their accommodation facilities.

hoteli; tržišni uvjeti; određivanje cijena

nije evidentirano

engleski

PRICING STRATEGIES AND METHODOLOGIES IN THE HOTEL AND LODGING INDUSTRY

nije evidentirano

hotels; market conditions; pricing metodology

nije evidentirano

Podaci o prilogu

110-114.

2015.

objavljeno

Podaci o matičnoj publikaciji

konkurentnost turističke destinacije ; TOURISM DESTINATION COMPETITEVENESS

Milovan Stanišić

Beograd: Singidunum University

978-86-7912-615-3

Podaci o skupu

SITCON 2015

predavanje

30.09.2015-30.09.2015

Beograd, Srbija

Povezanost rada

nije evidentirano