engleski

A model of self-sustainable scholarly OA journal

Scholarly publishing is becoming increasingly competitive particularly in Open Access (OA) environment. Number of OA journals as well as the number of researchers and their research output are constantly growing, while financial viability through only public funding of an OA journal becomes a huge challenge for publishers. In this article, a model of self-sustainable scholarly OA journal is being analyzed on a case-study of international scientific peer reviewed fully OA publicly funded Journal Brodogradnja/Shipbuilding (Časopis Brodogradnja) in digital edition published by the Faculty of Mechanical Engineering and Naval Architecture of the University of Zagreb at present not applying article processing charge (APC). The authors review recent literature about best practices in financial management of scholarly publishing. They analyze authors’ propensity to accept the APC against sponsors’ propensity to advertise in a scholarly journal, as two alternative sources of journals’ financing in addition to public funding. A primary research is two-fold. One survey sample are authors who published their articles in Journal Brodogradnja/Shipbuilding in the past five years and authors who published their articles in journals of similar orientation (engineering). The other survey sample consists of companies who are potential advertisers. Motives and behavior of each sample are analyzed. Collected data are statistically analyzed by statistical hypothesis testing method to determine whether there is a statistically significant difference among the samples. Managerial implications for the publishers related to financing of a journal are provided.

Scholarly publishing; open access; financing; public funding; article processing charge; advertising; statistical hypothesis testing

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