engleski

Building Social Capital On Enterprise Social Networks

Today, in the globalized world, technology is continuously creating new ways for people to communicate. Multinational organizations have a constantly increasing need for improving communication and coordination between employees located around the world. One place to look for possible solutions is within social media, especially in Enterprise social networks (ESNs). Previous research has showed that using ESNs can help bridge distance between people in multinational companies as well as increase collaboration. The goal of this paper was to investigate how can organizations build social capital on ESNs. This paper shows that social capital is important for organizations, as it has a positive impact and promotes better coordination between people. An ESN can be beneficial to the organization, because it enables the employees to become part of a community, gather and share knowledge, solve problems, and build personal relationships and trust. Knowledge exchange is very important, because without it, ESNs would have limited value. This paper shows several ways of building social capital on ESNs as well as practical examples from several companies ; Delloite using Yammer, Fakta using Faktashare and IBM using IBM Connections. We argue that building social capital on ESNs is possible but it requires effort from both sides. ESNs can serve as a potent tool that with the right effort can enable the organization to build social capital.

social capital ; enterprise social networks ; knowledge sharing ; communication

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