engleski

Students’ perception of entrepreneurship and its social acceptance: Implications for higher education

This study focuses on the student perception of entrepreneurship and its social acceptance, as related to the perceived role of entrepreneurs in addressing the problem of unemployment, their contribution to the community and the general social status of the entrepreneurs. Different factors are explored, as to identify the sources of such perceptions and their implications for the management and marketing of institutions of higher education (HE). Results of empirical research, on the topic of student perception of entrepreneurship and its potential sources, conducted in different Croatian HE institutions, are presented and discussed in the context of the entrepreneurial university concept.

entrepreneurial university ; entrepreneurship ; social acceptance ; higher education

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