engleski

Smartphones positioning on Samsung example.

Product positioning is related to creating an image about product in a mind of final consumer. That is the major difference between positioning and differentiation which is related to real product features and segmentation which is focused on market and final consumers. Product positioning and repositioning are two product strategies which are most commonly used. The aim of this paper is to show and emphasize importance between market success of product and company as a producer, and product positioning according to final consumers’ needs and desires which are partly real but mostly created by producers marketing activities. This paper is based on market research conducted this year on student population regarding their opinion about Samsung smartphones and other smartphone producers. Market research was conducted in April this year online through internet by e- mail and social networks.

Product positioning ; product strategies ; smartphones ; Samsung

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