engleski

Marketing Phenomenon Research of „Alternative Tourism“

The development of tourism suggests an important role that marketing concept and consumer behaviour have due to contemporary business trends. This paper is intended to be an exploratory study of a community of people who engage in an activity called "alternative tourism", especially using services as Couchsurfing, HomeExchange, Hostel Accomodation, etc. Authors also offers some proposals on future development in this sector of e-marketing.

Internet; tourism; consumer behaviour; marketing

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