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Pregled bibliografske jedinice broj: 833242

Market potential of lignans and omega-3 functional cookies

Čukelj, Nikolina; Putnik, Predrag; Novotni, Dubravka; Ajredini, Saša; Voučko, Bojana; Ćurić, Duška
Market potential of lignans and omega-3 functional cookies // British food journal, 118 (2016), 10; 2420-2433 doi:10.1108/BFJ-03-2016-0117 (međunarodna recenzija, članak, znanstveni)

Market potential of lignans and omega-3 functional cookies

Čukelj, Nikolina ; Putnik, Predrag ; Novotni, Dubravka ; Ajredini, Saša ; Voučko, Bojana ; Ćurić, Duška

British food journal (0007-070X) 118 (2016), 10; 2420-2433

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Purchase intentions ; Functional ; Consumer preferences ; Flaxseed ; Lignans ; Omega-3 fatty acids

Purpose Cookies were not generally viewed as functional contributors to well-being as they are primarily perceived as confectionery products. The purpose of this paper is to evaluate the potential of flaxseed-enriched cookies as carriers of lignans and omega-3 fatty acids – functional compounds that are lacking in the western diet. Design/methodology/approach An online questionnaire collected data from Croatian consumers (n=1, 035). The majority of the samples were women (73 per cent) in the age range 15-65 years (97 per cent). Most participants were employed, had a higher education degree, and lived in urban areas. Questions examined the consumption of cookies and flaxseed, interest for functional cookies, nutritional knowledge, and awareness. Findings Majority of subjects consumed cookies (93 per cent), while 61 per cent did not eat flaxseed or ate it less than once a month. The consumers showed elevated interest for the functional cookies with flaxseed, among which elderly women with higher nutrition awareness, and nutrition knowledge were the most interested. Functional cookies with flaxseed could be used for delivery of lignans and omega-3 fatty acids in everyday diet, but in order to reach wider range of consumers producers might benefit from employing nutritional educational marketing campaigns. Originality/value Data from the study decreased scarcity of information on consumer behaviour related to flaxseed consumption and on potential use of cookies as a functional food. Reported findings will be useful to dieticians, food industry, and food researchers in countries with a high prevalence of cookie consumption.

Izvorni jezik

Znanstvena područja
Prehrambena tehnologija


Projekt / tema
058-0580696-0702 - Lignani u žitaricama, uljaricama, soji i integralnim pekarskim proizvodima (Duška Ćurić, )

Prehrambeno-biotehnološki fakultet, Zagreb

Časopis indeksira:

  • Current Contents Connect (CCC)
  • Web of Science Core Collection (WoSCC)
    • Science Citation Index Expanded (SCI-EXP)
    • SCI-EXP, SSCI i/ili A&HCI
  • Scopus

Uključenost u ostale bibliografske baze podataka:

  • CAB Abstracts
  • FSTA: Food Science and Technology Abstracts