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Pregled bibliografske jedinice broj: 832149

Why are Croatian Higher Education Institutions Present on Social Networks?


Golubić, Kruno; Banek Zorica, Mihaela
Why are Croatian Higher Education Institutions Present on Social Networks? // INFuture2015: e-Institutions - Openness, Accessibility, and Preservation - Proceedings / Anderson, Karen ; Duranti, Luciana ; Jaworski, Rafał ; Stančić, Hrvoje ; Seljan, Sanja ; Mateljan, Vladimir (ur.).
Zagreb: Department of Information and Communication Sciences, Faculty of Humanities and Social Sciences, University of Zagreb,, 2015. str. 409-418 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Why are Croatian Higher Education Institutions Present on Social Networks?

Autori
Golubić, Kruno ; Banek Zorica, Mihaela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
INFuture2015: e-Institutions - Openness, Accessibility, and Preservation - Proceedings / Anderson, Karen ; Duranti, Luciana ; Jaworski, Rafał ; Stančić, Hrvoje ; Seljan, Sanja ; Mateljan, Vladimir - Zagreb : Department of Information and Communication Sciences, Faculty of Humanities and Social Sciences, University of Zagreb,, 2015, 409-418

Skup
INFuture2015

Mjesto i datum
Zagreb, Hrvatska, 11-13.11.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatian higher education ; social networks ; social network presence ; marketing goals ; benefits of presence on social networks

Sažetak
Reasons why Croatian higher education institutions are present on social networks and their desired goals have not been researched yet. Previous research studies were mainly focused on the mere presence of institutions and the content they publish, but none of them looked into faculty’s opinions (or opinions of persons who are in charge of the official presence of institutions on social networks) about the institutions’ presence on social networks and if the outcomes of that presence were as expected. In this paper we will present results of a survey conducted in 2015. The goal of the survey was to find out what do persons that are in charge of the official presence of Croatian higher education institutions on social networks think about it and did it achieve the desired goals. When an institution is deciding whether it should establish presence on any social network or not, experience from other institutions is a valuable input. Therefore, in this paper, we will present some of the key findings on motivation and goal fulfillment of those institutions that have already been engaged on social networks.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti



POVEZANOST RADA


Ustanove:
Filozofski fakultet, Zagreb

Profili:

Avatar Url Mihaela Banek Zorica (autor)

Avatar Url Kruno Golubić (autor)


Citiraj ovu publikaciju:

Golubić, Kruno; Banek Zorica, Mihaela
Why are Croatian Higher Education Institutions Present on Social Networks? // INFuture2015: e-Institutions - Openness, Accessibility, and Preservation - Proceedings / Anderson, Karen ; Duranti, Luciana ; Jaworski, Rafał ; Stančić, Hrvoje ; Seljan, Sanja ; Mateljan, Vladimir (ur.).
Zagreb: Department of Information and Communication Sciences, Faculty of Humanities and Social Sciences, University of Zagreb,, 2015. str. 409-418 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Golubić, K. & Banek Zorica, M. (2015) Why are Croatian Higher Education Institutions Present on Social Networks?. U: Anderson, K., Duranti, L., Jaworski, R., Stančić, H., Seljan, S. & Mateljan, V. (ur.)INFuture2015: e-Institutions - Openness, Accessibility, and Preservation - Proceedings.
@article{article, author = {Golubi\'{c}, Kruno and Banek Zorica, Mihaela}, year = {2015}, pages = {409-418}, keywords = {Croatian higher education, social networks, social network presence, marketing goals, benefits of presence on social networks}, title = {Why are Croatian Higher Education Institutions Present on Social Networks?}, keyword = {Croatian higher education, social networks, social network presence, marketing goals, benefits of presence on social networks}, publisher = {Department of Information and Communication Sciences, Faculty of Humanities and Social Sciences, University of Zagreb,}, publisherplace = {Zagreb, Hrvatska} }
@article{article, author = {Golubi\'{c}, Kruno and Banek Zorica, Mihaela}, year = {2015}, pages = {409-418}, keywords = {Croatian higher education, social networks, social network presence, marketing goals, benefits of presence on social networks}, title = {Why are Croatian Higher Education Institutions Present on Social Networks?}, keyword = {Croatian higher education, social networks, social network presence, marketing goals, benefits of presence on social networks}, publisher = {Department of Information and Communication Sciences, Faculty of Humanities and Social Sciences, University of Zagreb,}, publisherplace = {Zagreb, Hrvatska} }




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