engleski

An Extended Framework for Analyzing Higher Education Performance

The purpose of this study is to follow the call by Duque (2014 ; Total Quality Management & Business Excellence, 25(1–2)) to further develop her framework for analyzing higher education performance which integrates service marketing approaches with the theories of student involvement and retention. More specifically, the framework examines relationships between students’ perceptions and their satisfaction, outcomes, and behavioral intentions. The data for this study were collected from 1454 students from 93 higher education institutions in Croatia. Hypothesized relationships were empirically tested using variance-based structural equation modelling. The results of this study make an important contribution to previous research by extending previous frameworks for analyzing higher education performance. Moreover, the results provide interesting insight into the relationship between student satisfaction, outcomes, and behavioral intentions which are relevant to both higher education researchers and managers.

Higher Education Quality ; Student Satisfaction ; Student Outcomes

DOI: 10.1080/14783363.2016.1224083