engleski

Runaway Productions and Labour Practices in Croatian Audio-visual Industry

The global flow of audiovisual products and services and the transnationalisation of audiences and labour (Mosco, 2008) makes establishing common ground for global labour rights protection difficult. The notion that runaway productions bring jobs to particular locations under the hegemonic discourse of ‘growth and jobs’, needs to be critically reassessed from the angle of the quality of these jobs, labour right protection and the overall sustainability of such (cultural) development (Katunarić and Cvjetičanin, 2001). This will be researched from a Croatian audiovisual industry perspective, which had its’ historical background of ‘runaway productions’ during former Yugoslavia. I will present results from a case study of the ‘runaway productions’ based on the exploratory sequential mixed-method design (Cresswell, 2009) that will combine the analysis of the quantitative indicators – i.e. fiscal indicators of the Incentive Programme provided by Croatian Audiovisual Centre (HAVC) and qualitative data (interview guide approach [Patton 2002]).

creative labour; audio-visual industry; runaway productions

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