engleski

ANALYSIS OF ICT USE IN PRIVATE ACCOMMODATION RENTALS IN CROATIA

The key factor for national growth and evolution is the development of economy, which in these modern times is causally linked both with the society of knowledge and to digital economy. Likewise, economy based on innovation factors is the core of the development of a society of knowledge. On the other hand, the key factors of ICT growth required for such development are hardware, software and networks. In present times, tourism is the sector in which ICT has seen its outstanding use. Tourism and innovative digital technologies are in synergy to create new and interesting business opportunities for all stakeholders. Therefore, needs and requirements that emerge from the tourism industry encourage new ICT solutions, whilst some of the information and communication technologies are recognized as vital instrument in overcoming the crisis that has affected the tourism sector. The results of many studies showed a constant large-scale increase in the number of online accommodation bookings. In this paper, the usage of advanced ICT for accommodation booking purposes was analyzed. The target group of this research were the owners of private accommodation in Croatian tourism. The analysis of the research results refers to an online survey conducted through social networks in which 25 closed-ended questions sought to determine which of the online services for accommodation booking and host rental support were most frequently used and to determine the way in which they are managed and to what extent the accommodation owners are (dis)satisfied with the individual components of these services. The results of this research showed that, regardless of age or the level of education, apartment owners in Croatia frequently use ICT for accommodation booking purposes.

ICT; Tourism; Online booking; Accommodation; Digital economy; E-business.

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