engleski

Intellectual capital management implementation model in tourism organization

Modern aspects and elements of management are based on intellectual capital today more than ever before. Modern management seeks to realize the strategic goals and improve the competitive position of the organization and its environment through intellectual capital management. This paper tries to point out the complexity and specificity of the intellectual capital model and the transition conditions and the example of Dalmatia as a tourist region in the Republic of Croatia. The quota sample which consisted of ten hotels has been used as a research sample. Methodology of data processing was as multivariate factor analysis method. Criteria are defined through six latent variables which provide the high reliability and the construction of an intellectual capital model and the tourism organizations in transition conditions.

Intellectual capital ; implementation ; factor analysis

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