engleski

Impact of social marketing on national programs for prevention and response in Vukovar

Health is the most important resource that must be protected, nurtured and improved. Health promotion involves improving health and creating the potential for health rather than health problems or threats to health arise, and an important basis for the development of these activities is community involvement and intersectoral actions aimed at the prevention of risk factors and create an environment and conditions for the development of personal, social, economic healthy and productive life. Social marketing is a discipline that promotes community life and involves the application of marketing in the process of realization of social goals primarily aimed at satisfying general social needs, not profits. The principles and techniques of social marketing are most appropriate when the purpose of marketing efforts influence the behaviour with the intention to improve the state of health, prevent injury, protect the environment and to contribute to the life of the community, which is also one of the most difficult tasks of social marketing because people are asked change their previous habits. Prevention consists of activities, programs or political activities with the aim of creating opportunities for a healthy and productive life, and that the association encourages the promotion of health and changing those conditions which discharged directly to the individual's specific problem, which is related to health. Strengthening preventive activities is one of the objectives defined in the strategy of Croatian health care. This paper presents an overview of the impact of social marketing through responsiveness to national prevention programs as well as research results of implementation of the same in the town of Vukovar.

health ; prevention ; promotion ; social marketing

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