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Pregled bibliografske jedinice broj: 824712

Augmented reality experiential marketing in tourism


Kos Kavran, Andrijana; Lončarić, Dina; Dlačić, Jasmina
Augmented reality experiential marketing in tourism // 5th International Scientific Symposium "Economy of Eastern Croatia - vision and growth" / Tonković Mašek, Anka (ur.).
Osijek: University of J.J. Strossmayer in Osijek, Faculty of Economics, 2016. str. 224-233 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Augmented reality experiential marketing in tourism

Autori
Kos Kavran, Andrijana ; Lončarić, Dina ; Dlačić, Jasmina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
5th International Scientific Symposium "Economy of Eastern Croatia - vision and growth" / Tonković Mašek, Anka - Osijek : University of J.J. Strossmayer in Osijek, Faculty of Economics, 2016, 224-233

Skup
5th International Scientific Symposium "Economy of Eastern Croatia - vision and growth"

Mjesto i datum
Osijek, Hrvatska, 02-04.06.2016.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Experience marketing ; experiential marketing ; experience ; tourism ; augmented reality

Sažetak
Experiential marketing was created as a response to the inability of traditional marketing to adjust to the new market conditions of large amount of information and communication revolution. It is a relatively new concept in marketing, defined in different ways by different authors. The methodology in this paper is theoretical research and the main objective is to analyze the various concepts of experience and experiential marketing and to show difference between two concepts. In addition to show application of experiential marketing in tourism with the support of high technology, respectively augmented reality, which is in focus of Augmented Reality Experiential Marketing (AREM). Contribution of this paper lies in providing a comprehensive review of the experience, experiential marketing and augmented reality literature as well as it can serve as a guide for future studies in the area.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Rijeka,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Conference Proceedings Citation Index - Social Sciences & Humanities (CPCI-SSH)