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The analysis of 'deep frames' in political discourse or how long is a conceptual metaphor's mandate?


Gradečak-Erdeljić, Tanja; Babić, Snježana
The analysis of 'deep frames' in political discourse or how long is a conceptual metaphor's mandate? // Metodologija i primjena lingvističkih istraživanja. Zbornik radova s međunarodnoga znanstvenog skupa Hrvatskoga društva za primijenjenu lingvistiku održanoga od 24. do 26. travnja 2015. godine u Zadru / Udier, Sanda Lucija ; Cergol Kovačević, Kristina (ur.).
Zagreb: Srednja Europa, 2016. str. 93-104


Naslov
The analysis of 'deep frames' in political discourse or how long is a conceptual metaphor's mandate?

Autori
Gradečak-Erdeljić, Tanja ; Babić, Snježana

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Metodologija i primjena lingvističkih istraživanja. Zbornik radova s međunarodnoga znanstvenog skupa Hrvatskoga društva za primijenjenu lingvistiku održanoga od 24. do 26. travnja 2015. godine u Zadru

Urednik/ci
Udier, Sanda Lucija ; Cergol Kovačević, Kristina

Izdavač
Srednja Europa

Grad
Zagreb

Godina
2016

Raspon stranica
93-104

ISBN
978-953-7963-43-9

Ključne riječi
Conceptual metaphor, Croatian political discourse, deep frames

Sažetak
Our research focuses on two critical points in the longitudinal type of study of conceptual metaphors in the corpus of transcripts of spoken discourse used by Zoran Milanović, a former Croatian Prime Minister in the period when he was a candidate and during his term of office. The corpus rendered a schema of underlying deep frames (Lakoff 1995 ; 2008), described as structures employing certain metaphorical models in order to derive surface or lexical frames as working metaphors activated in particular situations. They were diachronically processed to reveal any significant changes in their distribution during the PM’s position in power. Following Lakoff ’s dichotomous distribution of deep frames as reflections of idealised family models, we detected conceptual metaphors pertaining to both the Strict Father and the Nurturant Parent model. In addition, in the social democratic discourse a new frame of a responsible manager was recognized prompted by the political and economic situation at the beginning of the study. The aim of the paper is to use the method of corpus analysis (Pragglejaz group 2007) of conceptual metaphors in a longitudinal research in order to establish the extent of active use of particular conceptual metaphors and to see whether the position of power influences their use in the Croatian political discourse.

Izvorni jezik
Engleski

Znanstvena područja
Filologija



POVEZANOST RADA


Ustanove
Filozofski fakultet, Osijek