engleski

The analysis of 'deep frames' in political discourse or how long is a conceptual metaphor's mandate?

Our research focuses on two critical points in the longitudinal type of study of conceptual metaphors in the corpus of transcripts of spoken discourse used by Zoran Milanović, a former Croatian Prime Minister in the period when he was a candidate and during his term of office. The corpus rendered a schema of underlying deep frames (Lakoff 1995 ; 2008), described as structures employing certain metaphorical models in order to derive surface or lexical frames as working metaphors activated in particular situations. They were diachronically processed to reveal any significant changes in their distribution during the PM’s position in power. Following Lakoff ’s dichotomous distribution of deep frames as reflections of idealised family models, we detected conceptual metaphors pertaining to both the Strict Father and the Nurturant Parent model. In addition, in the social democratic discourse a new frame of a responsible manager was recognized prompted by the political and economic situation at the beginning of the study. The aim of the paper is to use the method of corpus analysis (Pragglejaz group 2007) of conceptual metaphors in a longitudinal research in order to establish the extent of active use of particular conceptual metaphors and to see whether the position of power influences their use in the Croatian political discourse.

conceptual metaphor, Croatian political discourse, deep frames

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