engleski

Analysis of Websites: The Case of National Judo Federations in Europe

The rapid development of technology along with the need to attract consumers as well as search for new distribution channels led to the development of the website as the integrated communication and sales platform. However, sport as a global socio-economic phenomenon with special features develop websites with a slightly different role and functions. Previous studies have indicated some important features that could serve in evaluation of the websites of sports organizations. They are adopted in the case of evaluation of websites of national sports federations in judo sport presented in this paper. A qualitative research was conducted using a sample of European national federations, members of the European Judo Union. Research has shown that the main target population of the national judo federations are their members. As expected, less attention is paid to information and promotion directed to media, sponsors and other potential users that is not completely in accordance with mission and tasks of national judo federations.

website evaluation; national judo federations; sport management; European judo union

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