engleski

Popularization symposia as a new organizational platform for major events – The case of Creative treasury

Public institutions have the infrastructure that can be used as a part of the operational mission of public institutions to organize major events. By providing physical and human resources of public institutions (and public schools), it is possible to implement new forms of organizing major events, one of which is the popularization symposium. The aim of this paper is to explore the organizational and infrastructural prerequisites of popularization symposium as a new organizational platform, as well as to analyze its measurable effects. An example where the indicated paradigm has been analyzed refers to popularization symposium of cultural and creative industries (CCI) - industries that are currently in the process of formal institutionalization. Establishment of the sector of cultural and creative industries is stimulating professional and scientific thinking about vital points that are important for the structure of the industries. Confrontation of theory and practice organized by public institutions, which is open to the general public, is an innovative approach to establish a dialogue of heterogeneous participants in those emerging sectors. Regarding the above mentioned, the Creative Treasury - popularization symposium on cultural and creative industries, has been organized at the Faculty of Economics in Osijek in 2015 and 2016 as a kind of an experiment, which brought together creative professionals, amateurs and scientists. By organizing major events, public institution ceases to be just an educational institution and becomes an active factor of experience economy. In addition to its role as the unifying platform, popularization symposium in this paper is being evaluated as a new kind of organizational platform for major events, which sets the main hypothesis that this type of platform can be used for interaction between exhibitors and visitors, but also as a platform for research studies of heterogeneous participants.

popularization symposium ; cultural and creative industries (CCI) ; public institutions ; experience economy ; innovative practices ; Creative Treasury

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