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Events as an Element of Tourist Destination Quality- a Case Study of Primorje - Gorski Kotar County

Integrated Quality Management (IQM) was developed to encourage the development and implementation of approaches focused on quality and sustainable development. It represents an integrated approach to managing the quality of tourist destinations on a continuous basis. IQM emphasizes four key elements in its approach: tourist satisfaction, local tourism industry satisfaction, local people’s quality of life and environmental quality. QUALIT EST is a tool designed by the European Commission for measuring the results of implementing quality processes in destinations. It consists of two groups of indicators: quality of the destination and quality of the tourism product. One of the elements that are measured within the second group is related to the quality of the tourism offering, which includes events among other things. Events, an important element in creating a tourism offering, have an effect on the image and promotion of the destination, on the length of tourists’ stay, on occupancy rate and on tourist consumption. Accordingly, the aim of this paper is to analyse tourist events in Primorje- Gorski Kotar County by their type and by region. The results of analysis could provide a basis for improvements related to the development of different types of tourist events in different destinations of Primorje-Gorski Kotar County

Integrated Management System (IQM) ; QUALITEST ; events ; tourism offering

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