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Expanding the Technology Acceptance Model for Business and Process Intelligence: Preliminary Research

The goal of this paper is to present a framework for investigating the usage determinants of the business intelligence and process intelligence systems in companies, by expanding technology acceptance model (TAM). Original TAM is based on the theory of planned behavior, and explores the relationship between perceived usefulness, perceived ease of implementation, intentions to implement and actual system implementation. Our goal is to propose a normative model that expands the basic TAM model by incorporating latent and mediating variables representing the task industry fit, project management culture and top management support. Task industry fit incorporates technology characteristics and industry characteristics, and we presume that it would have the impact to the perceived usefulness of the technology. Project management culture incorporates the change management, knowledge sharing and information quality, and we presume that it would have the impact to the perceived ease of implementation. In addition, we aim to explore to what extent the actual system implementation is determined by the top management support. Proposed model is a basis for developing future research hypothesis, in order to examine the determinants of the BI and PI intelligence systems. Scientific contributions, as well as research limitations of the proposed model are discussed.

Business intelligence; Process intelligence; Technology Acceptance Model; Project management culture; Task-industry fit; Project management

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