Investing in Company's Innovation Capacity: The Case of Croatia (CROSBI ID 636331)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Fosić, Ivana ; Pekanov Starčević, Dubravka ; Živković, Ana
engleski
Investing in Company's Innovation Capacity: The Case of Croatia
Innovation is considered as an important generator of growth and development of a company, industry and the whole economy, so there is no doubt that innovation must become a priority for each company. The main purpose of this paper is to reveal the propensity to innovate among Croatian companies, examine what types of innovation are implemented and assess planned investments in innovation in the future. The aim of this paper is to explore investment in innovation of Croatian companies by emphasising the importance of systematic and planned investments in innovation, with special focus on new or significantly improved organisational methods (Knowledge Management or internal organisational structure). The study uses the data of the European Commission (Flash Eurobarometer 415), and applies descriptive analysis and inferential statistics as primary statistical procedures. The results show that large companies in Croatia and companies with higher turnover generally invest more in innovation. Medium-sized companies that are part of a group and are present in the market for more than five years are more prone to implement innovation in terms of new or significantly improved organisational methods.
innovation; investment; organisational methods; Republic of Croatia; total turnover
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Podaci o prilogu
411-421.
2016.
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objavljeno
Podaci o matičnoj publikaciji
Economic and Social Development (Book of Proceedings), 15th International Scientific Conference on Economic and Social Development - Human Resources Development
Cingula, Marijan ; Vlahov, Rebeka Danijela ; Dobrinić, Damir
Varaždin: VADEA ; Sveučilište Sjever
1849-7535
Podaci o skupu
15 th International Scientific Conference on Economic and Social Development - Human Resources Development
predavanje
09.06.2016-10.06.2016
Varaždin, Hrvatska