engleski

The Possibilities of Health Tourism Development in the Continental Region of Croatia

The paper studies the possibilities of health tourism development in the Continental region of Croatia. Health tourism in Croatia, especially on its continental part, is based on natural healing resources that are mostly combined in the medical, preventive and wellness programs. They are not being used well enough, even though they are the key factor for positioning Croatia as a recognizable health tourism destination, which can generate economic growth and income. On the other hand, the trends in the world tourism predict a further growth of health tourism, mostly due to the changes in people’s lifestyle. Health tourism is hence being recognized in the National Strategy of Tourism Development 2020 as a primary product in the central part of Croatia. In order to make health tourism more intensive, it is important to found it on the high quality medical staff and on attractive natural and healing resources. Further more, it is neccesary to work on the legislation, branding, introducing quality standards, to form the strategic alliances, as well as to create the institutional and operative support in order to succesfully implement a strategy for the development of health tourism in the Continental region of Croatia.

health tourism ; medical tourism ; the Continental region of Croatia ; tourism development ; wellness tourism

Rad je produkt suradnje studentice-diplomantice i profesora-mentora na izradi diplomskog rada.