The Possibilities of Health Tourism Development in the Continental Region of Croatia (CROSBI ID 636238)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Lehman, Maja ; Kurečić, Petar
engleski
The Possibilities of Health Tourism Development in the Continental Region of Croatia
The paper studies the possibilities of health tourism development in the Continental region of Croatia. Health tourism in Croatia, especially on its continental part, is based on natural healing resources that are mostly combined in the medical, preventive and wellness programs. They are not being used well enough, even though they are the key factor for positioning Croatia as a recognizable health tourism destination, which can generate economic growth and income. On the other hand, the trends in the world tourism predict a further growth of health tourism, mostly due to the changes in people’s lifestyle. Health tourism is hence being recognized in the National Strategy of Tourism Development 2020 as a primary product in the central part of Croatia. In order to make health tourism more intensive, it is important to found it on the high quality medical staff and on attractive natural and healing resources. Further more, it is neccesary to work on the legislation, branding, introducing quality standards, to form the strategic alliances, as well as to create the institutional and operative support in order to succesfully implement a strategy for the development of health tourism in the Continental region of Croatia.
health tourism ; medical tourism ; the Continental region of Croatia ; tourism development ; wellness tourism
Rad je produkt suradnje studentice-diplomantice i profesora-mentora na izradi diplomskog rada.
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Podaci o prilogu
282-293.
2016.
objavljeno
Podaci o matičnoj publikaciji
15th International Scientific Conference on Economic and Social Development – Human Resources Development Proceedings
Cingula, Marijan ; Vlahov, Rebeka Danijela ; Dobrinic, Damir
Varaždin: VADEA ; Sveučilište Sjever
1849-7535
Podaci o skupu
15 th International Scientific Conference on Economic and Social Development - Human Resources Development
predavanje
09.06.2016-10.06.2016
Varaždin, Hrvatska
Povezanost rada
Geologija, Ekonomija, Demografija