engleski

Research of Organizational Settings in Production of Textile and Fashion Clothes – Positioning on the Market

Today’s fashion markets are such that one must respond to their challenges in a very short time, as shown by the analysis of the market as a decline in large and inflexible composition. On the other hand, small and medium enterprises that are more flexible and can quickly and efficiently respond to inquiries in a very demanding market are rising. The textile and clothing industry, fall into viable sectors that are specifically covered by the changes of the global market. Production must be appropriate to the market that can absorb it. The production time, trends, fashion reactions, market response are getting shorter lately. In order of getting a good position on the market, company must meet the requirements in terms of organizational settings. The vision of the textile and clothing industry is based on constant technological advancements, human resource and organizational restructuring, specialization and market competitive product manufacture with higher shares of added value, and it’s concretized by the specific development goals. The strategy of development of the textile industry focuses more on the qualitative adjustment to the dynamic market, technology and technical and organizational changes, and less on quantitative growth of production. Therefore, the development strategy is based on development objectives of consistent market positioning, according to its abilities and skills, technology transfer and innovation, and unification of companies and their network connections in order to improve negotiating skills. The expected result of the development strategy in the area of organizational adjustments imply achieved partnership and internalized synergy effects of organized clustering. This paper analyzes and explains some of the prerequisites for good positioning on the market, such as organizational settings within production that increase productivity and competitiveness on the market. The results of the implementation of organizational settings with the 20 keys method on women’s fashion clothing of varying complexity and design are given. Obtained results show that better organization of jobs achieves greater productivity, higher quality of work pieces, lower production costs, higher company profits and a better position on the market.

textile; fashion wear; organization; production; market positioning

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