engleski

Applying the principles of management of creative and cultural industries in the energy sector

Creative and cultural industries are becoming more and more important. Creative and cultural industries present a growing segment of the economy that encompasses a wide range of activities, such as architecture, electronic media, film, publishing, music, art, photography, heritage, advertising, design and computer games. Many countries use creative and cultural industries to stimulate economic development and to strengthen competitiveness. World trade in goods and services in the frame of creative and cultural industries has recorded a steady growth. The highest growth rates of creative and cultural industries were registered in developing countries, as opposed to the transition countries where growth rates were very low. The Croatian Cluster Competitiveness of Creative and Cultural Industries was formed in 2013, based on the initiative of the Ministry of Economy of Croatia. Creative and cultural industries in Croatia were formed according to the principle of the Quadruple Helix model – economy, public administration, academic research institutions and civil society. Creative and cultural industries are based on knowledge, ideas and skills that affect innovation and competitiveness by using new technologies. During the last two decades, restructuring processes in connection with liberalization and privatization took place in the global energy sector, with the implementation of the policy of reducing greenhouse gas emissions, primarily by increasing energy efficiency and the share of renewables in electricity production. Modern energetics is faced with new challenges related to economic, social and environmental impacts on the sustainable quality of life. Nowadays, the principles of creative and cultural industries are used in all industry sectors, including the energy sector – which is of utmost importance for a society. A research to determine the possibility of implementation of the principles of creative and cultural industries in the energy sector is conducted in this paper.

creative and cultural industries ; energy sector ; competitiveness

Zbornik radova indeksiran u: Thomson Reuters Web of Science, EBSCOhost, EconPapers.