Addressing market risks through lean startup methodology (CROSBI ID 635667)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Merkaš, Zvonko ; Gregurek, Miroslav ; Gregurek Viktor
engleski
Addressing market risks through lean startup methodology
The scientific paper analyzes the approach towards risk through lean startup methology. The research highlights the use of customers in molding the product through several iterations and constant communication. That communication eases the development by implying the wanted feature sets by customers and increases the chances of success of the new venture. The empirical part is a qualitative case study which uses the lean startup methodology approach for kickstarting a product development process and looks into further integration of customers into the processes. The case study uses lean principles (through 'Lean Startup Methodology' application) and lean methodology for minimization and control of risk, which in turn is the main topic of this paper. The goal of the paper is to propose a risk assesment model which will allow entrepreneurs to analyze their business model and minimize risk related to a new venture.
lean methodology ; startup ; monopoly ; risk
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
236-245.
2016.
objavljeno
Podaci o matičnoj publikaciji
Kolaković, Marko
Zagreb: Udruga Studentski poduzetnički inkubator Sveučilišta u Zagrebu Zagreb, Trg J. F. Kennedya 6
2459-5187
Podaci o skupu
1st International Business & Entrepreneurial – BEE conference 2016
predavanje
18.05.2016-20.05.2016
NP Plitvička jezera, Hrvatska